Final Idea Proposal

What you see here is my proposal for my final idea that I am going to pitch to my client and my audience. 

I have chosen to make different styles of poster because I feel that making different styles will appeal to different groups of people from different backgrounds.

I also choose to include audio because of two reasons: the first being that it will catch the passers-by attention but also for people that are visually impaired it will help them understand what I am trying to explain and get them interested in to the museum.

Furthermore the reasons behind using a competition is that there is now a reason to either vist the museum or go on to their website and become interested and it also give a reason to stop and look at the posters.

The stories I am going to be using for my posters are some of Roald Dahl most famous, because most people in the world know what they are and who they are by. 

Idea Development

My original idea without development was to make different types of posters e.g Minimalistic Advertising or Typography Advertising combined with audio which plays when someone walks past.


Now I have my starting idea, I went to development it to communicate to my target market of 6+ but branched out to include people who are visually impaired.


So how do people that are visually impaired communicate? Well they can speak, so I have that covered with the pre-recording and they can read by using braille. So I think to further communicate to the visually impaired I need to include braille on my posters.


After having a conversation with Miss Stower I have come to the conclusion that I need to have some sort of competition. Something like "How would you finish the story." Where the children would pick up a flyer from a box on the poster, which will have a Roald Dahl story that you will be able to, either go and post it at the museum or go on to their website and submit it there, after write your ending to the story.

Poster Photos

To develop my idea I started to take photographs of objects that can relate to the story in a very iconic way. This has helped me to explore and understand how pictures add to the overall message of the advert and create the feeling and mood of the piece. Some of the images I might edit and start to create my advert around them. 

David Carson

This, here is my page on David Carson who is a typography and graphic designer. I am going to take his idea of mixing text and shapes in to my work, because, as Roald Dahl is a write, and I am promoting he, I should use words in my posters to create shape, just like Roald Dahl does in his books.

Mock Ups and Chosen Idea

This here are my initial ideas mock up page for each of my ideas. This has help me to understand how each of my ideas might look without development and if they might work in the space that I have.

From this I have decided to combine two of my ideas into one. These ideas are:

• A range of different posters (billboards) e.g. Minimalistic Advertising or Typography Advertising.

• As passers-by walk past a censor, a pre-recording will start playing of a short part of a Roald Dahl story. 

I have done this because both of these ideas combine communication to a wide range of people. For the visually impaired there is the pre-recording audio that will make them interested in Roald Dahl without them having to see the poster. For the hearing impaired there is the poster itself which will give the the passer-by all the information they need to become interested in Roald Dahl and start to research him and visit the museum.

This is a good idea because it crosses multiple platforms for my target market.  

Initial Ideas

Here is my initial ideas page. On this I have listed all my ideas that I have to promote "The Roald Dalh Museum and Story Centre" Now from here I will need to decide on one or two ideas that I can develop and start to make a mock up advert for the client.

Visual I's Logo

This here is my Visual I's logo that I will be put on to the finished posters at the end of the unit. I think that this logo is good because it is very simple and not over powering with colour but also the larger black circle and the little white circle represents a pupil of a human eye.    

Here are the five Visual I's logos that I have come up with and will choose one of these to be my final logo for Visual I's.

Buckinghamshire County Council

This is my research page on Buckinghamshire County Council. This has helped to understand the local area and what the Council is about and striving for. It has allowed me to get to grips with where and who will be looking at and interested in my advertising campaign.  

Types of Advertising

Here is my page in advertising and the different adverts that are out there and what the effect of these are. This has helped to understand what made a good advert, how an advert is layout in the best way to promote the object which is being advertised. 

Here are some other adverts.

Shocking Adverting

Minimalistic Adverting

Pictorial Adverting

Simple Adverting 

Typography Adverting 

Advertising

Here is a brainstorm of the different types of advertising. This has helped  because I can now understand what sort of adverting campaign I would like to make and the options that I have to chose from.

In-depth research on client

This page is helping me to understand my client in real detail, getting to know them and being able to get to grips with what my client is about (there mission). Who is my client targeting? Where they are located and why are they there? When did they start (the history)? Why do they exist?

The Roald Dahl Museum and Story Centre

This weekend I went to the museum and they let me take photos, here are the photos. I also went to get inspired and get some idea for my advert which I find very interesting and the museum was very mad and fun and off the wall. So I think that my advert needs to be like the museum: different, new and interesting.   

Public Space and Open Shop Front.

Also this weekend I went out and started to look at open spaces in the local village to get an idea of a place that I might be able to use.

Document from the Museum

Here are all the documents that I could get from the museum. This has helped me understand the branding behind the centre with their very simple design, one colour for the back ground and their logo and a picture  as well. This is something that I might take to my final piece.

Social Inclusion

These pages are on Social Inclusion. The first is on what is social inclusion and why is it important? The other page is on my client and what they do for social inclusion. This has helped me understand the relationship between my client and how they interact with the public to offer an experience to all and not excluding anyone from the centre.  

Visual I’s Proposal

This is my proposal for Visual I's where I stated my original ideas and how they might work. I also stated why my art organisation is one of the best to promote in the local area as it tries to improve creativity and imagination.