Evaluation

This is an evaluation of my work and how I think I have done throughout the exam.


I think that my work is to the highest standard possible. I like the use of photos and illustration,  illustration and text and photo and text throughout the posters. I think that it adds a different dimension to the posters as Roald Dahl was a writer and the use of text brings this to the audience. I like the use of audio and visual, in my posters to create a feeling to all being included no matter if you are visually impaired or hearing impaired you can enjoy the poster and what it is offering you.


I think that I have managed my time and have been productive in the time space that we have been given. I also think that I have used all my skills in photoshop, illustrator and other software to create the best work I can.


I think that my skills have developed throughout this process and I have gained a plethora of new skills that will help me in other units.

Final Piece

What you see below is my final piece of work that advertises the Roald Dahl Museum and Story Centre. In conversation with Miss Stower we decided to only make 3 final posters as it is more like an advertising campaign, but stay with the audio, direct mail and braille side of the campaign as well. 

Direct Mail:

                       Front Side                 Back Side

Development: Feedback on Posters

After finishing all of my development posters I went out and started asking people for feedback on my work. What they think I can improve? What works well? and what is the message they get from the poster?


Here is the feedback I received on my posters.

Roald Dahl Picture:

• The Visual I's logo is lost to the back ground.
• Does not appeals to your target market.

Roald Dahl Type:

• Too many types of font, gets confusing.
• The museum logo gets lost in the background. 

Charlie and the Chocolate Factory:

• The chocolate bar does not look like a chocolate bar, too box shaped.
• The chocolate bar is trying to appeal to both adults and children, and does not appeal to either.
• The Gates are too much.
• Chocolate bar too close to the edge of the poster.  

Fantastic Mr Fox:

• Don't like the font used for the tunnel.
• Bring Text closer together.
• Have the Foxes digging coming off of the X in fox. 

George's Marvellous Medicine:

• Text needs to Be wrapped around the pot and jar more.
• The smoke is a bit flat, give it a 3D feel.  

James and the Giant Peach:

• Peach is pixelated
• Something is missing, need more to put your teeth in to.  

Matilda:

• Don't know if I would read the recipe.
• Instruction are to close to the edge.

The BFG:

• Reduce the number of wrinkles.
• Take a photo of a book, an old fashioned hard back.
• Take out the hand, could be seen as rude.  

The Twits:

• Text bleed in to the pictures. 

Development: Poster Ideas

Here are the posters that I have made. I have made 9 posters and I will choose 3 of them as my final piece. I have done this so I can see which ones work the best and so I have more to choose from so I can get the best advertising campaign for my client.

Development: Client Feedback

I contacted the Roald Dahl Museum and Story Centre by sending an email to Isabelle the head of Media and Marketing at the museum. 

This is what I sent to her:

Hello 

My name is Joshua Gray, I go to Chalfonts Community College and I am studying Creative and Media Diploma. Right now we are in the middle of an exam that involves us finding a local arts organisation and create an advert that publicises the organisation that we chose. I have chosen Roald Dahl as my client to publicise.

In order to get the highest grade that I can get, I need to send a proposal of my idea and get feedback on it. So if you could read my proposal as if it is a professional and as if you have asked for an advert that publicises The Roald Dahl Museum and Story Centre and get back to me would be very much appreciated.

With much thanks.

Joshua Gray

I also included my final proposal and two examples of my work to give her an idea of what I am trying to create.


This is what I reseved back on the 10 Jan 2010 at 22:04: 

Hi Joshua,

I have now had a chance to consider your proposal and visuals with my assistant Kim Osborne, who is a graphic designer.

We very much like the multi-media and interactive elements of the proposal.  We thought the poster designs were striking and visually engaging.  Your ideas are very imaginative and very ambitious. From the client's point of view there might be anxiety over the size of budget required for this project because of the necessity of custom-made elements, maintenance of sound equipment at the poster sites and staff-time re. follow-up on the submitted stories.

I would also say that although we thought the poster designs were really strong , we felt that they didn't project the Museum branding strongly enough.

Overall though we felt it was an original, imaginative and visually strong proposal. 

Best wishes,

Isabelle

Isabelle Reynolds