Evaluation

This is an evaluation of my work and how I think I have done throughout the exam.


I think that my work is to the highest standard possible. I like the use of photos and illustration,  illustration and text and photo and text throughout the posters. I think that it adds a different dimension to the posters as Roald Dahl was a writer and the use of text brings this to the audience. I like the use of audio and visual, in my posters to create a feeling to all being included no matter if you are visually impaired or hearing impaired you can enjoy the poster and what it is offering you.


I think that I have managed my time and have been productive in the time space that we have been given. I also think that I have used all my skills in photoshop, illustrator and other software to create the best work I can.


I think that my skills have developed throughout this process and I have gained a plethora of new skills that will help me in other units.

Final Piece

What you see below is my final piece of work that advertises the Roald Dahl Museum and Story Centre. In conversation with Miss Stower we decided to only make 3 final posters as it is more like an advertising campaign, but stay with the audio, direct mail and braille side of the campaign as well. 

Direct Mail:

                       Front Side                 Back Side

Development: Feedback on Posters

After finishing all of my development posters I went out and started asking people for feedback on my work. What they think I can improve? What works well? and what is the message they get from the poster?


Here is the feedback I received on my posters.

Roald Dahl Picture:

• The Visual I's logo is lost to the back ground.
• Does not appeals to your target market.

Roald Dahl Type:

• Too many types of font, gets confusing.
• The museum logo gets lost in the background. 

Charlie and the Chocolate Factory:

• The chocolate bar does not look like a chocolate bar, too box shaped.
• The chocolate bar is trying to appeal to both adults and children, and does not appeal to either.
• The Gates are too much.
• Chocolate bar too close to the edge of the poster.  

Fantastic Mr Fox:

• Don't like the font used for the tunnel.
• Bring Text closer together.
• Have the Foxes digging coming off of the X in fox. 

George's Marvellous Medicine:

• Text needs to Be wrapped around the pot and jar more.
• The smoke is a bit flat, give it a 3D feel.  

James and the Giant Peach:

• Peach is pixelated
• Something is missing, need more to put your teeth in to.  

Matilda:

• Don't know if I would read the recipe.
• Instruction are to close to the edge.

The BFG:

• Reduce the number of wrinkles.
• Take a photo of a book, an old fashioned hard back.
• Take out the hand, could be seen as rude.  

The Twits:

• Text bleed in to the pictures. 

Development: Poster Ideas

Here are the posters that I have made. I have made 9 posters and I will choose 3 of them as my final piece. I have done this so I can see which ones work the best and so I have more to choose from so I can get the best advertising campaign for my client.

Development: Client Feedback

I contacted the Roald Dahl Museum and Story Centre by sending an email to Isabelle the head of Media and Marketing at the museum. 

This is what I sent to her:

Hello 

My name is Joshua Gray, I go to Chalfonts Community College and I am studying Creative and Media Diploma. Right now we are in the middle of an exam that involves us finding a local arts organisation and create an advert that publicises the organisation that we chose. I have chosen Roald Dahl as my client to publicise.

In order to get the highest grade that I can get, I need to send a proposal of my idea and get feedback on it. So if you could read my proposal as if it is a professional and as if you have asked for an advert that publicises The Roald Dahl Museum and Story Centre and get back to me would be very much appreciated.

With much thanks.

Joshua Gray

I also included my final proposal and two examples of my work to give her an idea of what I am trying to create.


This is what I reseved back on the 10 Jan 2010 at 22:04: 

Hi Joshua,

I have now had a chance to consider your proposal and visuals with my assistant Kim Osborne, who is a graphic designer.

We very much like the multi-media and interactive elements of the proposal.  We thought the poster designs were striking and visually engaging.  Your ideas are very imaginative and very ambitious. From the client's point of view there might be anxiety over the size of budget required for this project because of the necessity of custom-made elements, maintenance of sound equipment at the poster sites and staff-time re. follow-up on the submitted stories.

I would also say that although we thought the poster designs were really strong , we felt that they didn't project the Museum branding strongly enough.

Overall though we felt it was an original, imaginative and visually strong proposal. 

Best wishes,

Isabelle

Isabelle Reynolds

Final Idea Proposal

What you see here is my proposal for my final idea that I am going to pitch to my client and my audience. 

I have chosen to make different styles of poster because I feel that making different styles will appeal to different groups of people from different backgrounds.

I also choose to include audio because of two reasons: the first being that it will catch the passers-by attention but also for people that are visually impaired it will help them understand what I am trying to explain and get them interested in to the museum.

Furthermore the reasons behind using a competition is that there is now a reason to either vist the museum or go on to their website and become interested and it also give a reason to stop and look at the posters.

The stories I am going to be using for my posters are some of Roald Dahl most famous, because most people in the world know what they are and who they are by. 

Idea Development

My original idea without development was to make different types of posters e.g Minimalistic Advertising or Typography Advertising combined with audio which plays when someone walks past.


Now I have my starting idea, I went to development it to communicate to my target market of 6+ but branched out to include people who are visually impaired.


So how do people that are visually impaired communicate? Well they can speak, so I have that covered with the pre-recording and they can read by using braille. So I think to further communicate to the visually impaired I need to include braille on my posters.


After having a conversation with Miss Stower I have come to the conclusion that I need to have some sort of competition. Something like "How would you finish the story." Where the children would pick up a flyer from a box on the poster, which will have a Roald Dahl story that you will be able to, either go and post it at the museum or go on to their website and submit it there, after write your ending to the story.

Poster Photos

To develop my idea I started to take photographs of objects that can relate to the story in a very iconic way. This has helped me to explore and understand how pictures add to the overall message of the advert and create the feeling and mood of the piece. Some of the images I might edit and start to create my advert around them. 

David Carson

This, here is my page on David Carson who is a typography and graphic designer. I am going to take his idea of mixing text and shapes in to my work, because, as Roald Dahl is a write, and I am promoting he, I should use words in my posters to create shape, just like Roald Dahl does in his books.

Mock Ups and Chosen Idea

This here are my initial ideas mock up page for each of my ideas. This has help me to understand how each of my ideas might look without development and if they might work in the space that I have.

From this I have decided to combine two of my ideas into one. These ideas are:

• A range of different posters (billboards) e.g. Minimalistic Advertising or Typography Advertising.

• As passers-by walk past a censor, a pre-recording will start playing of a short part of a Roald Dahl story. 

I have done this because both of these ideas combine communication to a wide range of people. For the visually impaired there is the pre-recording audio that will make them interested in Roald Dahl without them having to see the poster. For the hearing impaired there is the poster itself which will give the the passer-by all the information they need to become interested in Roald Dahl and start to research him and visit the museum.

This is a good idea because it crosses multiple platforms for my target market.  

Initial Ideas

Here is my initial ideas page. On this I have listed all my ideas that I have to promote "The Roald Dalh Museum and Story Centre" Now from here I will need to decide on one or two ideas that I can develop and start to make a mock up advert for the client.

Visual I's Logo

This here is my Visual I's logo that I will be put on to the finished posters at the end of the unit. I think that this logo is good because it is very simple and not over powering with colour but also the larger black circle and the little white circle represents a pupil of a human eye.    

Here are the five Visual I's logos that I have come up with and will choose one of these to be my final logo for Visual I's.

Buckinghamshire County Council

This is my research page on Buckinghamshire County Council. This has helped to understand the local area and what the Council is about and striving for. It has allowed me to get to grips with where and who will be looking at and interested in my advertising campaign.  

Types of Advertising

Here is my page in advertising and the different adverts that are out there and what the effect of these are. This has helped to understand what made a good advert, how an advert is layout in the best way to promote the object which is being advertised. 

Here are some other adverts.

Shocking Adverting

Minimalistic Adverting

Pictorial Adverting

Simple Adverting 

Typography Adverting 

Advertising

Here is a brainstorm of the different types of advertising. This has helped  because I can now understand what sort of adverting campaign I would like to make and the options that I have to chose from.

In-depth research on client

This page is helping me to understand my client in real detail, getting to know them and being able to get to grips with what my client is about (there mission). Who is my client targeting? Where they are located and why are they there? When did they start (the history)? Why do they exist?

The Roald Dahl Museum and Story Centre

This weekend I went to the museum and they let me take photos, here are the photos. I also went to get inspired and get some idea for my advert which I find very interesting and the museum was very mad and fun and off the wall. So I think that my advert needs to be like the museum: different, new and interesting.   

Public Space and Open Shop Front.

Also this weekend I went out and started to look at open spaces in the local village to get an idea of a place that I might be able to use.

Document from the Museum

Here are all the documents that I could get from the museum. This has helped me understand the branding behind the centre with their very simple design, one colour for the back ground and their logo and a picture  as well. This is something that I might take to my final piece.

Social Inclusion

These pages are on Social Inclusion. The first is on what is social inclusion and why is it important? The other page is on my client and what they do for social inclusion. This has helped me understand the relationship between my client and how they interact with the public to offer an experience to all and not excluding anyone from the centre.  

Visual I’s Proposal

This is my proposal for Visual I's where I stated my original ideas and how they might work. I also stated why my art organisation is one of the best to promote in the local area as it tries to improve creativity and imagination.

Art Organisations Research

I have decided to research the art organisation "The Roald Dahl Museum and Story Centre" where they educate people from all ages about creative writing and put on creative workshops/events to inspire creativity and promote the arts.


My target audience for the Visual I's project is in the age range of 6 and upward, both male and female, in the ethnic background of white/black British. I have chosen this target market because it is the same target market as the museum, therefore the centre will interest the people that visit it.  


I have the idea of making either a publicity informational flyer, to be handed out in schools to promote learning or make an informational advert/video to advertise the workshop, which could be shown in local shop windows or in a public space. I have chosen these ideas as my starting point because they are some of the easier ways to advertise something to a mass group of people.

Research Page on "The Roald Dahl Museum and Story Centre"

Action Plan

Below you will find my action plan that I made to help me understand when and why tasks have to be completed by. This is really useful to me because it has let me see the time that I have to complete the unit and what is needed to be done.Action Plan

Action Plan Update On 13 Jan 2011

The Brief

The local council and regional development agency are collaborating on a scheme entitled Visual i's. The aim of the scheme is to inform members of the local community about the availability and opportunities made possible by local arts organisations. They aim to do this by the creative use of empty shop fronts and useable public spaces and wish to commission work from students who are following creative courses. Social inclusion is very important to the arts organisations and they are clear that the successful commissions should address this issue. They wish to attract people to their organisations from sectors of the community who have not been regular users. The issue associated with inclusion are wide ranging and can be associated with age, impairment, language and cultural background.

Hours: 20 GLH (under supervised conditions)
Outcome: at least two disciplines (Media / Music / Art) can be a production or an artefact

MY IDEAS